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Performance Marketing Specialist

Performance marketing that turns ad spend into measurable growth.

I'm Rohit Meher, a Performance Marketing Specialist focused on Google Ads, Meta Ads, full-funnel acquisition, and conversion optimization — for clients across India, UAE, Canada and the USA.

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Google Ads · Meta Ads · Performance Marketing · Full-Funnel Strategy
0+Leads Generated
0XPeak ROAS
0%Peak ROI
0+Years Experience
Trusted Experience Across
EducationeCommerceLead GenerationSEODigital Marketing
Rohit Meher
Rohit Meher · PMS
About Me
I don't just run ads.
I build acquisition systems.

Performance marketing, done properly, sits at the intersection of paid media, analytics, funnel strategy, CRO and creative thinking. I manage Google Ads, Meta Ads and Video Advertising campaigns end-to-end — from research and targeting to bidding, creative direction and reporting.

Over 5+ years, I've worked across education, eCommerce, immigration and D2C brands, generating 9,504+ leads and consistently pushing sales campaigns to 3X–10X ROAS.

  • Google Ads
  • Meta Ads
  • Lead Generation
  • eCommerce Growth
  • Full-Funnel Strategy
  • Conversion Optimization
  • Analytics & Tracking
  • Landing Page CRO
My Journey

Experience

From SEO roots to full-funnel performance marketing — 5+ years of hands-on growth.

Aug 2025 — PresentCurrent Role
PPC Expert
PPC Studio
  • Managed 8+ lead generation campaigns focused on quality lead acquisition
  • Ran 5+ sales campaigns consistently achieving 3x–10x ROAS
Jun 2022 — Jul 20253 Years · Education Sector
Digital Marketing Analyst
Vidyavision / Stratus Info Technologies
  • Oversaw 12 university & B-school projects, generating 9,504 leads and 2,212 applications
  • Delivered 2.92 ROAS and 191.43% ROI through strategic ad spend optimization
  • Revamped & maintained content for 200+ entrance exam and 60 board exam pages with SEO best practices
Feb 2022 — Jun 20225 Months
SEO Support Executive
Apex Info-Serve Pvt. Ltd
  • Led SEO for 10+ website projects
  • Built over 2,000+ backlinks improving search rankings significantly
Jan 2022 — Feb 20222 Months
SEO Executive
Corporate Ranking
  • Optimized SEO strategies for 20+ projects
  • Created 800+ high-quality backlinks to drive organic traffic
Sep 2019 — Mar 20207 Months
Social Media Executive
Bada Business Pvt. Ltd
  • Grew YouTube channel by 3,000+ subscribers through strategic content
  • Generated 1,000+ leads for an event via targeted social media campaign
What I Offer

Services

End-to-end performance marketing from strategy and setup to ongoing optimisation and transparent reporting.

01
Google Ads Management
Search, Display, Shopping and YouTube campaigns. Full keyword research, ad copy, bid strategy, and monthly performance reports.
Search AdsDisplayYouTube
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02
Meta Ads Management
Facebook and Instagram ads with creative briefs, laser-sharp audience targeting, retargeting funnels, and ROAS optimisation.
FacebookInstagram
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03
Video Advertising
YouTube TrueView, Reels and Story ad strategy. Script briefs, video funnel setup, and performance tracking for maximum reach.
YouTube AdsReels Ads
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04
Full Funnel Strategy
Complete TOFU to MOFU to BOFU plan with campaign types, targeting, messaging, creatives, and bidding tailored to your goals.
TOFUMOFUBOFU
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05
Landing Page Consultation
CRO audit, copy improvements, layout recommendations, and A/B testing strategy to convert more of your ad traffic into customers.
CRO AuditA/B Testing
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06
Full Package Combo
Google + Meta + Video Ads + Monthly Reporting. Everything you need to dominate your market in one retainer.
Best ValueAll Platforms
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Toolkit

Tech I Work With

The platforms, analytics tools, automation systems, and creative technologies I use to plan, launch, measure, and optimize performance campaigns.

Paid Media
G
Google Ads
M
Meta Ads
GMC
Google Merchant Center
MCC
Google Ads MCC
Analytics & Tracking
GA4
GA4
GTM
Google Tag Manager
CT
Google Ads Conversion Tracking
P
Meta Pixel
LS
Looker Studio
Research & Optimization
KP
Google Keyword Planner
S
Semrush
GS
Google Sheets
Creative & Content
Cv
Canva
E
Envato Elements
AI
AI-Powered Creative Tools
Automation & Workflow
Z
Zapier
W
Worklenz
AI
C
Claude
Ch
ChatGPT
P
Perplexity
Proven Track Record

Results That Matter

Real numbers from real campaigns across education, eCommerce, and performance marketing.

0
Leads generated across university and B-school campaigns
Education Sector
0%
Return on Investment delivered via optimized ad spend
Peak Campaign ROI
0x
Maximum ROAS achieved on sales campaigns at PPC Studio
Peak ROAS
0+
High-quality backlinks built across SEO projects
SEO Backlinks
0
University applications generated from digital campaigns
Admissions Impact
0+
Digital marketing certifications from global platforms
Certifications
0
University projects simultaneously managed and grown
Multi-Project Scale
0+
Exam pages optimized with SEO best practices
Content & SEO
Education
9,504+ leads2,212 applications generated across 12 university and B-school projects.
Performance Marketing
3X–10X ROASConsistent return on sales campaigns across current and past roles.
SEO
2,800+ backlinksHigh-quality backlinks built across SEO-focused projects.
How I Work

Process

Strategy → Execution → Optimization → Growth. Structured, transparent, results-focused.

01
Discovery & Audit
Free 15-min call to understand your goals, audience, and ad history.
Free
02
Strategy & Funnel Planning
TOFU to MOFU to BOFU strategy doc with campaign types, targeting and bidding plan.
Week 1
03
Campaign Setup & Launch
Full ad account setup, campaign creation, pixel and tracking config.
Week 2
04
Optimise & Report
Weekly optimisations plus monthly performance dashboard.
Ongoing
Where I Work

Markets

Local expertise, global reach across four key markets.

USA
D2C brands, real estate and service businesses looking to scale fast with paid ads.
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UAE
Luxury brands, real estate, restaurants, and healthcare in the UAE market.
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Canada
eCommerce, education and fashion brands scaling with Google and Meta Ads.
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India
Education, immigration, fashion and D2C brands across India.
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Let's Talk
Let's build something that performs.

Looking for a performance marketer who can own paid acquisition, optimize campaigns, and think beyond the ad platform? Book a free 15-minute discovery call — I'll audit your current ad setup and tell you exactly what I'd improve. No pitch, just honest advice.

📧
Email
rohit762014@gmail.com
🌐
Portfolio
iamrohitmeher.super.site
📞
Phone
+91 73259 41993
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